Success Story
Hot tubs and mountains are a magical combination. As Wolfgang Collins, owner of Wolfgang’s Spa Works, puts it: “Whether or not you’re a year-round outdoor sports enthusiast, what could be better at the end of the day than a relaxing soak while taking in the beautiful mountain views?”
And given Northern New Mexico’s agreeable year-round climate, anytime is the right season to start planning your personal home spa journey. Since 2001, Wolfgang, his son Neil, and the hard-working staff have been the local leaders in hot tubs, saunas, accessories and maintenance.
Although many sectors of the economy experienced painful slowdowns during the pandemic, this wasn’t the case for Wolfgang’s Spa Works. As area residents shifted to remote work, when possible, an influx of luxury-minded second homeowners arrived in Taos County.
At the same time, a renewed emphasis on self-care and wellness steeped into the COVID-era zeitgeist. All of these factors yielded a boon for the home spa industry: 2021–2022 were some of Wolfgang’s most profitable years on record.
Wolfgang’s showroom and comprehensive website are perfect stops for those in the market for a hot tub or sauna for the first time. Here, prospective customers can access a wealth of information, including downloadable brochures and specs for Nordic, Strong Spa, and Hot Spring (the world’s bestselling brand). Neil cautions that some national competitors’ lower list prices do not reflect better values. Bargain prices often mean poor customer service, lack of technical support, and other negatives that add expense and frustration! By contrast, Wolfgang’s local, “boots on the ground” approach ensures superior service and years of trouble-free operation and relaxation.
The health benefits of regular soak- ing are extensive and well-known. Neil mentions that hot tubs and saunas “help with sleep issues, arthritis problems, stress, muscle soreness and a wide range of other health problems.” Hot tubs have social benefits too. An evening with friends is far more memorable when taking in the starry desert sky while soaking in hot water. As aficionados of 80s movies know, hot tubs are occasionally a prelude to romance. Plus, soaking every day can keep you looking young — a true hot tub time machine!
Neil credits his dedicated and enthusiastic sales and service team for the business’ rock-solid reputation. In addition to partners Wolfgang and Neil, three others — store manager David Lindholm, Carlos Rivera and Augustin Padilla — are certified hot tub technicians. Alan Barger, Anthony Dukepoo, Mario Gutierrez, Joseph McCartney, Taylor Monaghan, Mike Trujillo, Andre Monserrate and Estevan Cortez round out the full-time maintenance staff. Wolfgang’s skilled technicians provide regular cleaning calls by contract, so second home- owners and vacationers always arrive to a pristine hot tub.
Wolfgang’s Spa Works is a sustainable local business that is more interested in customer satisfaction than growth. As Neil says, “We strive on a daily basis to do what we said we’d do. It’s the fight of our life. Any growth that results from that is out of complete necessity. Thirteen employees and eight trucks later, we are finally able to keep up with the phone calls.”
WOLFGANG’S SPA WORKS
1210 Salazar Rd J, Taos
575-758-1857
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